Finkelstein,
In the last couple of years the WTS has made more than billion dollars in selling many of its real estate holdings. $$$
They have also dramatically escalated their demand for congregation member's money. They have done this even to the pathetic extent of making video cartoons directed at children encouraging them to use their ice cream money to the WT. Literally.
It shows a JW girl, about ten, who's daydreaming of buying ice cream. She has the coin in her hand but before she does that she watches her mother drop in a contribution. She then daydreams about all the things the Watchtower does and after her daydream she decides to drop her coin into the contribution box.